Brand
2025
SKINS
The Challenge:
For years, SKINS has run experimental digital media workshops for Indigenous youth, building a legacy the community recognized but the brand never fully carried. As the project moved toward a smaller, more intentional model, it needed an identity that honoured that history while making room for what it was becoming.
The Solution:
A flexible system built to hold many workshops as one whole. A refined logo anchors the brand, while a custom typeface, pattern, and character give it range — and a distinct colour assigned to each workshop type turns the program's diversity into a visual signature.
